MARKETING STRATEGIES
Why does YOUR business require a
MARKETING STRATEGY?
- To identify your target markets.
- To plan how you will communicate to your customers any relevant product information.
- To examine your Strengths, Weaknesses, Opportunities and Threats and analyse the results for areas of action, improvement and/or opportunity. This is called a SWOT Analysis and is a powerful self examination management tool for your business.
- To examine carefully all forms of advertising media and ensure you receive the ‘Biggest Bang for your Buck’ wherever possible.
- To establish your product branding strategy and corporate graphics/logo images.
- To formulate a policy on public relations, sponsorships, donations, etc.
- To implement some form of response from customers and suppliers whereby a benchmark can be established to gauge the performance of your marketing strategy.
How do we go about developing your
MARKETING STRATEGY?
- Initially there needs to be an exchange of information about your products and your company or business entity.
- We would then request you carry out a SWOT Analysis of your business either individually or with our assistance. We will assist you with an easy to follow form. If there are multiple owners/partners then each would complete their own SWOT Analysis form dependent of other owners/partners. In this manner we can collate the results and analyse what differences are apparent in the way the owners/partners view your business.
- In the mean time we would carry out a market survey on your products to determine
- What market segment they are servicing – high end, low end, specialist product, etc.?
- What quality constraints and/or price barriers are perceived by the consumer?
- What comparative competitors are presenting in similar product ranges?
- Are there any other considerations such as Quarantine & Customs regulations to be met, prohibited or dangerous goods restraints, censorship issues, dependence on another service, controls in wholesale to retail, etc.?
- We would analyse the current packaging, merchandising, POS material, and any other marketing initiatives undertaken or currently in the market place of your products.
- Bringing all this information together we could have discussions on the best options available relative to the marketing of your product.
- A Marketing Strategy would then be formulated and implemented.
- As part of the whole process recommendations would be made as to how you might monitor your Marketing Strategy and undertake regular reviews.
To find out more or to initiate Your Marketing Strategy